Tag Archives: Press Release

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Arc’teryx launch: all you need to know

SEATTLE, March 26, 2015 /PRNewswire/ — Arc’teryx, one of the world’s most revered outdoor clothing and equipment brands, has launched its new line of hiking footwear today using Prizmiq’s 3D platform. With Prizmiq, Arc’teryx will allow online customers to engage with the Acrux² FL GTX Approach Shoe the same way they would in the Arc’teryx store. Some of the Acrux² FL GTX’s features that can now be viewed online are its unique removable liner, Vibram sole and other attributes that have positively influenced discerning buyers for years. Prizmiq is the perfect tool for casual shoppers and technical gear heads alike because Prizmiq’s 3D technology effectively provides all the benefits of meticulously examining a new product without having to set foot in a retail store.

“Prizmiq is the most advanced tool for shopping on the web,” said Prizmiq CEO Darrick Morrison. “Prizmiq gives the user a far more immersive and intuitive way to engage with online merchandise compared to 360 (degree) spin photography or even product videos. We’ve built a better mousetrap and it perfectly suits the needs of the modern consumer.”

One of the best parts about this tech is it doesn’t require any plug-ins or downloads. The 3D shoe loads instantly, then you’re able to interact with it as you please. This breakthrough in online product presentation is all made possible by WebGL, a 3D renderer that is enabled by default on every modern browser and device. Morrison states one of the major reasons consumers haven’t seen retailers use 3D in the past is because the quality has not been good enough, load times weren’t fast enough and WebGL wasn’t enabled on all browsers and devices.

Before Prizmiq, this kind of 3D product imaging was typically done by big digital marketing agencies and cost anywhere from $10,000-100,000. The high cost made the technology relevant for only a select few luxury products like showcasing automotive interiors. Prizmiq costs a fraction of that, and offers certain add-ons like custom color authoring, a comprehensive analytics package and Points of Interest to tour different product features.

“When we started Prizmiq, our main goal was simply providing a high quality, in-store experience from the comfort of a consumer’s home,” Morrison said. “We weren’t going to settle with a pricey technology, so we pressed until we could offer affordable 3D technology for big and small brands alike. We can’t make the product better, but we can certainly enhance the buying experience.”

Prizmiq is offering its game changing service and platform for brands today, but have their eyes on the horizon. With Microsoft, HTC and Facebook’s virtual and augmented reality platforms coming out within the year, Prizmiq plans on integrating with these to take online shopping to the next level. Prizmiq has already created a demo for the Oculus rift which Prizmiq’s director of marketing, Will Brown, likens to “online shopping meets ‘Minority Report’.”

Prizmiq is here to transform the way we all shop online. To better understand Prizmiq’s technology, one needs to experience it. Clickhere to see the 3D tech in action or follow this link: http://prizmiq.com/.

Press Kit: https://www.virtualpressoffice.com/eventExhibitor.do?page=ep&companyId=11811&showId=3858

See the article on PR Newswire here

Shoe-spin

Introducing 3D Product Imaging

Seattle, WA – May 13, 2014 – Seattle start-up 3D Product Imaging has proudly announced the next wave of online customer interaction with their patent-pending 3D scanning process and interactive online viewer. Designed to create a more engaging customer experience, 3D Product Imaging is the first to offer a high-quality, fully rotational, seamless 3D image for online retailers.

From their experience at Amazon’s product imaging department, 3D Product Imaging’s founders have observed firsthand that advanced viewing technology increases the time a customer spends on a product page, produces a higher conversion rate, and reduces product returns. “After years of research,” commented co-founder Darrick Morrison, “we have finally found a way to replicate the in-store purchase experience online by giving customers total control of their viewing experience.”

3D Product Imaging offers a full scanning-to-viewing solution, including a very lightweight, cross-browser, no plugins required, interactive image viewer at prices comparable to existing product 360-degree photography and demo videos. With built-in behavior tracking and heat mapping, 3D Product Imaging is able to capture rich data about how customers interact with a product.

This cutting-edge technology offers brands the opportunity to get ahead of the competition by being among the first to embrace this exciting new technology. The company is now preparing to launch this product in the hands of a few initial clients and are looking for more first movers. We invite you to learn more by reaching out to us at www.3dproductimaging.com or contacting our CEO, Darrick Morrison, at darrick@3dproductimaging.com.

About 3D Product Imaging, Inc.

Established in 2013, 3D Product Imaging, Inc. is a Seattle-based startup revolutionizing the online product sales space. Pairing photo-realistic 3D product scanning with an interactive viewing experience, 3D Product Imaging offers online brands the ability to increase customer engagement to fuel greater conversions and reduce the number of product returns. From the 9Mile Labs accelerator, 3D Product Imaging is working closely with some of Seattle’s best entrepreneurial leaders. With experience from some of Seattle’s best startups including Amazon and Tableau, the founders are ready to hit the ground running, working with ecommerce brand partners to launch the technology on sites later this spring.