Happy birthday E-commerce!
E-commerce turns 20 this year (if you count it’s birth being the introduction of selling books and pizza delivery online), and I think we can all agree it’s is anything but a few years past “minor” status. E-commerce is an integral part of our lives, credit card bills, and doorsteps. Check out the following infographic for some of my favorite moments in e-commerce of the last two decades.
1979 – Michael Aldrich invents online shopping.
1994 – Online pizza ordering and delivery made available by PizzaHut 1994 – Amazon is born.
1994/1995 – The first third-party services for processing online credit card sales began to appear (i.e. First Virtual and CyberCash).
1995 – Verisign begins developing digital IDs, or certificates, that verify the identity of online businesses. Verisign later certified that a Web site’s e-commerce servers were properly encrypted and secure.
1995 – eBay launches.
1996 – Just one year later, with two full-time employees, eBay sells $7.2 million worth of goods online.
1997 – Paypal launches first online payment method.
1999 – Zappos, the first online shoe retailer, comes onto the scene to lead e-commerce apparel sales.
2000 – Amazon offers its platform to other retailers and resellers.
2005 – Product video comes onto the scene to show more in-context views of products sold online.
2008 – The Great Recession begins in Q3, threatening businesses’ profits, especially online retailers. The economy shows signs of recovery four years later in 2012.
2008 – Groupon is launched, changing the way deals are found and sold online.
2009 – Amazon acquires Zappos.
2011 – 360 product photography comes onto the scene to allow shoppers to see additional angles of items before buying.
2013 – An interactive 3D product experience is developed for brands to use to allow shoppers to see every last angle of an item.
2017 – Amazon plans to launch drones in order to provide what CEO Jeff Bezos calls “Amazon Prime Air”.
Lastly, here’s another cool infographic on e-commerce and its “rich” history. Pun intended.