The Mini Goggles

The Mini and Augmented Reality

Mini cooper is creating an augmented reality headset. Yes, as in the car company, the same one where you can build your own car.

Mini’s new augmented reality headset will be worn while driving. Usually distracted driving is not legal, but mini assures its users the augmented reality will not obstruct any vehicles, lanes, markers, signs– you know, the things we’re supposed to pay attention to on the road.

Mini’s goggles are (ironically) not mini, clunky, looks-like-WW2-flying-goggles and are meant to be worn all the time. Yeah, all the time. The goggles are primarily meant for driving (obviously) but can be used outside the mini. An example of what they could be used for is an art gallery, which is to say you’ll see computer art, but in real life… kinda?

One of the many features of the Mini goggles is X-Ray View. Not in a cool, Superman, see-

Courtesy of DC Comics

Courtesy of DC Comics

through-shirts kind of X-Ray, but in a way that allows the user to see through the doors or blindspot, allowing them to see objects obstructed by the car.

All in all, these seem cool because augmented reality is rad, not because it can be used in a mini cooper.


It’s also less cool because the model for it is ridiculous disproportionate.

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Is he 12 feet tall? What’s with his narrow legs? What’s going on here?

Best Worst Weapons in Video Games

Video games are known for some ridiculous plots, impossible body proportions and some of the most absurd weapons. Here is a list of our top five favorite worst weapons in video games.

5) The Lancer-Gears of War

The Lancer is the result of a drunken hook-up between a machine gun and a chainsaw. Besides the obvious dangers of having a chainsaw at the end of an assault rifle, such as the kick-back causing you to lose your balance and cut off your own head, the Lancer seems way too heavy to use as a chainsaw and not balanced enough to use as a gun. Either way, the thing is ridiculous and not likely to help out in a gun-fighting or lumberjack situation.

The Lancer from Gears of War. Courtesy of Game Trailers.

The Lancer from Gears of War. Courtesy of Game Trailers.

4) The Klobb-Goldeneye 007

The Klobb looked like some heavy-duty artillery, something needed when you’re fighting those damn Commies. Much like the USSR, the Klobb doesn’t shoot too far. The bullets always seem to miss, regardless of how well you aim, and when you do manage to actually hit Comrade Plokho Pistolet, the damage is astoundingly minimal. As one entry from Urban Dictionary describes the Klobb, “A Soviet gun specifically designed to miss its target.”

The Klobb (you can guess which one) is not the most effective weapon in Goldeneye 007. Courtesy of

The Klobb (you can guess which one) is not the most effective weapon in Goldeneye 007. Courtesy of


3) Dolls-Final Fantasy X

The Final Fantasy series is known to be a bit outrageous across the board, but one character, Lulu, takes the why-would-you-use-that cake. She possess ability to use dark magic, but uses that magic to make dolls walk up to bad guys and explode. It’d be cool if the dolls did some significant damage, but they don’t. After she figures out how to inflict significant damage, maybe someone can tell her belts are meant to be worn one at a time.


Lulu, from Final Fantasy X, uses enchanted dolls as "weapons." Courtesy of Final Fantasy Wiki.

Lulu, from Final Fantasy X, uses enchanted dolls as “weapons.” Courtesy of Final Fantasy Wiki.

2) The Penetrator-Saints Row: The Third

While this -ahem- weapon does inflict quite a bit of damage, it is a rubber, phallic shaped weapon at that. And while anyone who has ever come in contact with a dick has experienced some damage, it’s still 100% ridiculous, even if the metaphor is there.

The Penetrator is a tool of mass destruction. It's also a weapon in Saints Row: The Third. Courtesy of SaintsRow Wiki.

The Penetrator is a tool of mass destruction. It’s also a weapon in Saints Row: The Third. Courtesy of SaintsRow Wiki.


1) The Stick-Fable

It’s a stick. Not much we can say here. You get it before you get a sword, and it can’t be dropped or sold once you get more useful weapons. It’s just a stick.

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Prizmiq's website is an example of a mobile-friendly site

Be mobile, or be ignorable.

On Feb. 26, Google announced two big changes to its algorithms: mobile friendly sites will appear closer to the top in a search and search results will display relevant app content. These changes were made because Google users are more likely to search on mobile devices.  Today is the day the new algorithms are being launched.

However, this change can impact about 40% of Fortune 500 websites. According to a TechCrunch article, 44% of Fortune 500 company websites do not have mobile-friendly versions.

This could result in a huge decline in site visit and an increased bounce rate. About 43% of online searches are from a mobile devices, and if a site is unreadable no one will stay on it for too long.

An artist's rendering of the mechanics of the Antikythera mechanism. Courtesy of Wikipedia.

Wacky Wednesday: The First Computer

The remains of the largest  gear of the mechanism. Courtesy of Wikipedia.

The remains of the largest gear of the mechanism. Courtesy of Wikipedia.

Computers as we know them today were first created in the late 1940s when the ENIAC was used to calculate artillery firing tables for the US Army. The first analog computer ever made though was the Antikythera mechanism.

The Antikythera mechanism was discovered by Greek divers in April 1990 off the island of Antikythera near Point Glyphadia. The mechanism is thought to be used to predict the astronomical patterns and eclipses for astronomical purposes and is dated between 150 and 100 BCE.

The Antikythera mechanism was found in 82 fragments, and only seven of those fragments have gears. The largest gear is 140 mm in diameter and thought to have 230 teeth. The mechanism had a fixed ring with the 12 zodiac symbols of the Babylonian calendar and a rotating ring with the 12 months of the Egyptian calendar. The rotating ring was moved with hand crank to the desired date of the Babylonian calendar to determine the position of the Sun, moon, moon phases and eclipses, each of which were also on their own rotating rings.

While the information this analog computer provided is now a Google search away, the ancient Greeks proved to be resourceful in their tech along with inventing democracy and Olympic sports.

prizmiq logo

Arc’teryx launch: all you need to know

SEATTLE, March 26, 2015 /PRNewswire/ — Arc’teryx, one of the world’s most revered outdoor clothing and equipment brands, has launched its new line of hiking footwear today using Prizmiq’s 3D platform. With Prizmiq, Arc’teryx will allow online customers to engage with the Acrux² FL GTX Approach Shoe the same way they would in the Arc’teryx store. Some of the Acrux² FL GTX’s features that can now be viewed online are its unique removable liner, Vibram sole and other attributes that have positively influenced discerning buyers for years. Prizmiq is the perfect tool for casual shoppers and technical gear heads alike because Prizmiq’s 3D technology effectively provides all the benefits of meticulously examining a new product without having to set foot in a retail store.

“Prizmiq is the most advanced tool for shopping on the web,” said Prizmiq CEO Darrick Morrison. “Prizmiq gives the user a far more immersive and intuitive way to engage with online merchandise compared to 360 (degree) spin photography or even product videos. We’ve built a better mousetrap and it perfectly suits the needs of the modern consumer.”

One of the best parts about this tech is it doesn’t require any plug-ins or downloads. The 3D shoe loads instantly, then you’re able to interact with it as you please. This breakthrough in online product presentation is all made possible by WebGL, a 3D renderer that is enabled by default on every modern browser and device. Morrison states one of the major reasons consumers haven’t seen retailers use 3D in the past is because the quality has not been good enough, load times weren’t fast enough and WebGL wasn’t enabled on all browsers and devices.

Before Prizmiq, this kind of 3D product imaging was typically done by big digital marketing agencies and cost anywhere from $10,000-100,000. The high cost made the technology relevant for only a select few luxury products like showcasing automotive interiors. Prizmiq costs a fraction of that, and offers certain add-ons like custom color authoring, a comprehensive analytics package and Points of Interest to tour different product features.

“When we started Prizmiq, our main goal was simply providing a high quality, in-store experience from the comfort of a consumer’s home,” Morrison said. “We weren’t going to settle with a pricey technology, so we pressed until we could offer affordable 3D technology for big and small brands alike. We can’t make the product better, but we can certainly enhance the buying experience.”

Prizmiq is offering its game changing service and platform for brands today, but have their eyes on the horizon. With Microsoft, HTC and Facebook’s virtual and augmented reality platforms coming out within the year, Prizmiq plans on integrating with these to take online shopping to the next level. Prizmiq has already created a demo for the Oculus rift which Prizmiq’s director of marketing, Will Brown, likens to “online shopping meets ‘Minority Report’.”

Prizmiq is here to transform the way we all shop online. To better understand Prizmiq’s technology, one needs to experience it. Clickhere to see the 3D tech in action or follow this link:

Press Kit:

See the article on PR Newswire here

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ARWatch: The app that lets you wear the Apple Watch

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The ARWatch app in action, showing the Apple Watch in augmented reality. Watch the video: Courtesy of AppleInsider.

Have you ever wanted to see how the Apple Watch looked on your wrist but not actually use it? Now you can with the free app ARWatch.

The app, developed by Underside, a Belgian IT firm, allows you to see what the Apple Watch would look like on your wrist by using augmented reality.

After downloading the app from the developer’s site, you have to print out a paper target and attach it to your wrist. Then, you can try on a 38mm or 42mm Watch models and change the colors of the bands.

While you can’t actually see how the watch works, it is nifty to see the size of it on your wrist. Not many of the videos or pictures of the Watch online show it to scale, so ARWatch is able to solve that problem.

To see the app in action, watch the video. Don’t be phased by the weird iMovie music accompanying it or that the AR seems like witchcraft.

Courtesy of YouTube user FullMag

YouTube’s going all around

These are screen shots of a balloon ride. You can see that moving the camera is easy to do, as I moved to different angles at each second. Courtesy of YouTube user FullMag

These are screen shots of a balloon ride. You can see that moving the camera is easy to do, as I moved to different angles at each second. Courtesy of YouTube user FullMag

Multi-angled videos are the newest craze sweeping the net and YouTube is jumping on.

YouTube has become more immersive by allowing 360 degree videos to stream on its site, much like Google Earth. The videos are a bit buggy and seem like stop motion, but are still fun to watch, especially when we’re able to see the entire environment.

Seeing a 360 degree view of the video is fairly intuitive- there is a control pad in the top left corner, again, much like Google Earth, that allows you to navigate throughout the video. You can also click on the video and rotate around. This is easier to do, and provides higher quality images, when you pause the video rather than moving around while the video is moving.

Courtesy of YouTube user FullMag

Courtesy of YouTube user FullMag

How are these videos actually filmed? These 360 degree cameras can cost around $300, but costs are expected to go down if YouTube’s 1 billion users become interested in this tech.

Right now, these videos are available to be seen on Android devices and HTML5 browsers, but iOS capability is on the way.

There are six 360 degree videos on YouTube right now, including one involving a flying couch reminiscent of the movie Rubber. It can be disconcerting to move around and get a full look of a scene, especially when jump cuts happen every five to six seconds, like when you’re checking out a green field and then are suddenly staring at the roof of an amphitheater.

Courtesy of YouTube user FullMag

Courtesy of YouTube user FullMag

All in all, this is the way technology is going and it is pretty cool to boot. If you get motion sickness easily, though, then stick to single-angle videos.


Acrux2 FI

We’re Live!

screen shot acrux2Our friends at Arc’teryx launched our 3D experience on to their website yesterday and the Acrux² FL GTX looks great! You can zoom in on the tread and see the precise stitching on the liner. This is definitely the shoe to wear when you’re out adventuring. Its liner conforms to your foot’s shape and the lightweight shoe is durable to rock, snow and ice. Be sure to see their other shoes, such as Acrux FL GTX and Bora² Mid GTX Hiking Boot.

3D interactive product photography featured image

Interactive 3D Product Photography for E-commerce Whitepaper

Shoppers will develop a deeper emotional attachment to products they are able to physically touch. When consumers establish this attachment, they want to keep it in their possession. What this means for e-commerce is that the new technology of 3D product photography allows users to explore the shape and texture of a product and imagine themselves with the product.

There is a difference between 360 degree photography and 3D photography. 360 photography is defined as multiple images strung together to create a singular-axis experience with the product. True interactive 3D product photography is defined as a photorealistic scan of the item, representing the actual shape and texture, and can be interacted with on an infinite number angles and views at high resolution. This is what Prizmiq (previously 3D Product Imaging) can do for your product experience. When items can be full interacted with, spun, zoomed for detail, and “touched,“ it creates a experience similar to physical touch. In addition, consumers that have the opportunity to purchase from two different vendors will almost always choose a site with greater product detail and information about the product.

Although there are some key differences between the various forms of e-commerce rich media experiences, it is safe to say that continuing to enhance the product display experience with emerging technologies will be a benefit to the brand’s bottom line.


3D-Product-Photography-Whitepaper Goldsmith








Download this whitepaper: 3D Interactive Product Photography Whitepaper