Category Archives: Infographics

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Interactive 3D Product Photography for E-commerce Whitepaper

Shoppers will develop a deeper emotional attachment to products they are able to physically touch. When consumers establish this attachment, they want to keep it in their possession. What this means for e-commerce is that the new technology of 3D product photography allows users to explore the shape and texture of a product and imagine themselves with the product.

There is a difference between 360 degree photography and 3D photography. 360 photography is defined as multiple images strung together to create a singular-axis experience with the product. True interactive 3D product photography is defined as a photorealistic scan of the item, representing the actual shape and texture, and can be interacted with on an infinite number angles and views at high resolution. This is what Prizmiq (previously 3D Product Imaging) can do for your product experience. When items can be full interacted with, spun, zoomed for detail, and “touched,“ it creates a experience similar to physical touch. In addition, consumers that have the opportunity to purchase from two different vendors will almost always choose a site with greater product detail and information about the product.

Although there are some key differences between the various forms of e-commerce rich media experiences, it is safe to say that continuing to enhance the product display experience with emerging technologies will be a benefit to the brand’s bottom line.

 

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Download this whitepaper: 3D Interactive Product Photography Whitepaper

The Top 20 Most Notable E-commerce Moments

Happy birthday E-commerce!

E-commerce turns 20 this year (if you count it’s birth being the introduction of selling books and pizza delivery online), and I think we can all agree it’s is anything but a few years past “minor” status. E-commerce is an integral part of our lives, credit card bills, and doorsteps. Check out the following infographic for some of my favorite moments in e-commerce of the last two decades.

e-commerce timeline 1979 – Michael Aldrich invents online shopping.

1991 – Swreg creates the first online merchant account for selling software. 1994 – First ecommerce transaction by NetMarket.

1994 – Online pizza ordering and delivery made available by PizzaHut 1994 – Amazon is born.

1994/1995 – The first third-party services for processing online credit card sales began to appear (i.e. First Virtual and CyberCash).

1995 – Verisign begins developing digital IDs, or certificates, that verify the identity of online businesses. Verisign later certified that a Web site’s e-commerce servers were properly encrypted and secure.

1995 – eBay launches.

1996 – Just one year later, with two full-time employees, eBay sells $7.2 million worth of goods online.

1997 – Paypal launches first online payment method.

1999 – Zappos, the first online shoe retailer, comes onto the scene to lead e-commerce apparel sales.

2000 – Amazon offers its platform to other retailers and resellers.

2005 – Shop.org announces term “Cyber Monday”.

2005 – Product video comes onto the scene to show more in-context views of products sold online.

2008 – The Great Recession begins in Q3, threatening businesses’ profits, especially online retailers. The economy shows signs of recovery four years later in 2012.

2008 – Groupon is launched, changing the way deals are found and sold online.

2009 – Amazon acquires Zappos.

2011 – 360 product photography comes onto the scene to allow shoppers to see additional angles of items before buying.

2013 – An interactive 3D product experience is developed for brands to use to allow shoppers to see every last angle of an item.

2017 – Amazon plans to launch drones in order to provide what CEO Jeff Bezos calls “Amazon Prime Air”.

Lastly, here’s another cool infographic on e-commerce and its “rich” history. Pun intended.