Category Archives: E-commerce Branding

prizmiq logo

Arc’teryx launch: all you need to know

SEATTLE, March 26, 2015 /PRNewswire/ — Arc’teryx, one of the world’s most revered outdoor clothing and equipment brands, has launched its new line of hiking footwear today using Prizmiq’s 3D platform. With Prizmiq, Arc’teryx will allow online customers to engage with the Acrux² FL GTX Approach Shoe the same way they would in the Arc’teryx store. Some of the Acrux² FL GTX’s features that can now be viewed online are its unique removable liner, Vibram sole and other attributes that have positively influenced discerning buyers for years. Prizmiq is the perfect tool for casual shoppers and technical gear heads alike because Prizmiq’s 3D technology effectively provides all the benefits of meticulously examining a new product without having to set foot in a retail store.

“Prizmiq is the most advanced tool for shopping on the web,” said Prizmiq CEO Darrick Morrison. “Prizmiq gives the user a far more immersive and intuitive way to engage with online merchandise compared to 360 (degree) spin photography or even product videos. We’ve built a better mousetrap and it perfectly suits the needs of the modern consumer.”

One of the best parts about this tech is it doesn’t require any plug-ins or downloads. The 3D shoe loads instantly, then you’re able to interact with it as you please. This breakthrough in online product presentation is all made possible by WebGL, a 3D renderer that is enabled by default on every modern browser and device. Morrison states one of the major reasons consumers haven’t seen retailers use 3D in the past is because the quality has not been good enough, load times weren’t fast enough and WebGL wasn’t enabled on all browsers and devices.

Before Prizmiq, this kind of 3D product imaging was typically done by big digital marketing agencies and cost anywhere from $10,000-100,000. The high cost made the technology relevant for only a select few luxury products like showcasing automotive interiors. Prizmiq costs a fraction of that, and offers certain add-ons like custom color authoring, a comprehensive analytics package and Points of Interest to tour different product features.

“When we started Prizmiq, our main goal was simply providing a high quality, in-store experience from the comfort of a consumer’s home,” Morrison said. “We weren’t going to settle with a pricey technology, so we pressed until we could offer affordable 3D technology for big and small brands alike. We can’t make the product better, but we can certainly enhance the buying experience.”

Prizmiq is offering its game changing service and platform for brands today, but have their eyes on the horizon. With Microsoft, HTC and Facebook’s virtual and augmented reality platforms coming out within the year, Prizmiq plans on integrating with these to take online shopping to the next level. Prizmiq has already created a demo for the Oculus rift which Prizmiq’s director of marketing, Will Brown, likens to “online shopping meets ‘Minority Report’.”

Prizmiq is here to transform the way we all shop online. To better understand Prizmiq’s technology, one needs to experience it. Clickhere to see the 3D tech in action or follow this link: http://prizmiq.com/.

Press Kit: https://www.virtualpressoffice.com/eventExhibitor.do?page=ep&companyId=11811&showId=3858

See the article on PR Newswire here

Axe Bat

Why 3D Photography for Ecommerce?

People always expect marketers to keep up with the latest trends. As a marketer myself, I’m introduced to new technologies and services almost daily, sometimes hourly. It can get overwhelming. Product marketing on ecommerce is an area with plenty of options for enhancing your optimization efforts. Will this type of advanced photography, an interactive 3D photography platform, help us marketers realize our conversion goals? What are the real, verifiable reasons behind why 3D photography makes sense for ecommerce? Let me explain.

1. It’s true-to-life

3D scanning and 3D photography techniques are true-to-shape, true-to-texture, and true-to-color. Basically, it’s the closest thing to holding the product in your little hot hands. Once the assets are captured in a 3D studio, they are developed and rendered for display on ecommerce product pages.

2. It looks cool

…but not cool as in it will disappear in a few years. Uniqueness and standing out from the competition go hand in hand, especially when that competition could be nearby, or hanging out in the next browser tab.

3. It’s interactive

Instead of just paging through a couple of flat photos like a dusty old photo album, shoppers are able to spin, drag, pan and zoom the product at will. Freedom is a beautiful thing.

4. It’s a quality, high-resolution experience

There’s no room on the internet for blurry or visibly pixelated images, especially in a store setting when every impression counts. With a flick of the scroll on your mouse, you’ll be able to zoom in to the item and check out even the most tiny of details on the item in stunning resolution.

5. You can show more features

A great pair of laces on a pair of shoes, but also a fun tread? A lovely hem on an outdoor coat that also has ornate detail embroidery on the lapel? With 3D, all features can be explored and discovered by shoppers at their leisure.

6. Customers will be delighted

Happy shoppers turn into happy customers. Experiential marketing is valuable not just for brick & mortar, but for online as well.  In the age of over-stimulation and issues around market saturation, it’s more important than ever to create experiences that draw in and delight customers.

7. Sales will increase

Studies show that the more viewable you make a product online and the better you display the product, the more you make it rain…in other words, the more you convert online.

8. Item returns will decrease

Good product imagery on your site should help manage the expectation of what the customer will receive in the mail. That means there are fewer uncertainties in the buying process and therefore less returns after purchase.

9. Shoppers won’t be kept waiting for the page to load
Aside from being annoying for the customer, the data speaks for itself in terms of load time’s impact on conversion. A case study by Intuit found that each 1-second improvement in page load times yielded a 3% increase in conversion rates. So 3D objects need to load quickly and act nimbly on the page for the best shopper experience possible and most optimal conversions.

10. Shoppers can view the model on any browser, any device

That’s right, desktop, laptop, mobile, tablet, or any other new fangled thing out on the market right now will support a 3D-enabled product detail page.

11. You’ll know what your customers like most about the product

Rich behavioral analytics will not just back up your decision to 3-dimensionalize an ecommerce experience, but also help your product development teams determine features to include or not include in upcoming product designs. This includes heat mapping of the shoppers’ specific interactions with the product viewer.

12. It’s a full-service platform 

3D interactive photography includes 3D scanning, 3D object optimization, ecommerce platform integration, and analytics.

13. You can keep your other assets on the page

It’s still valuable to have in-context photos and videos of the item being used, so this does not need to be a complete replacement for your product display strategy. If it ain’t broke, optimize it instead with additional content to show it off!

14. It’s as easy to add to a site as other commercial photography options

Send your product to the scanning laboratory and production studio for processing, and be notified when the 3D object is ready to be integrated into the site. 3D objects are easily integratable into any and all ecommerce platforms (like Magento, Demandware, Shopify, etc.). Leave it to the professionals to make the magic happen, and it’ll be smooth sailing thereafter.

15. It’s ahead of the curve & futuristic

We’ve seen 360 photography and 3D product video enter the scene as game changers for ecommerce conversions. But interactive, seamless, and functional 3D photography is the future of retail, and will impact our society greatly. Case in point, the Amazon 3D phone (Fire), Project Tango by Google, Facebook’s acquisition of Oculus Rift virtual reality headsets, and others. Don’t get left behind.

Join the revolution to 3D and check out what it can do for you …I am at this prizmiq outfit that does just that. Reach out and say hi!