Monthly Archives: March 2015

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Arc’teryx launch: all you need to know

SEATTLE, March 26, 2015 /PRNewswire/ — Arc’teryx, one of the world’s most revered outdoor clothing and equipment brands, has launched its new line of hiking footwear today using Prizmiq’s 3D platform. With Prizmiq, Arc’teryx will allow online customers to engage with the Acrux² FL GTX Approach Shoe the same way they would in the Arc’teryx store. Some of the Acrux² FL GTX’s features that can now be viewed online are its unique removable liner, Vibram sole and other attributes that have positively influenced discerning buyers for years. Prizmiq is the perfect tool for casual shoppers and technical gear heads alike because Prizmiq’s 3D technology effectively provides all the benefits of meticulously examining a new product without having to set foot in a retail store.

“Prizmiq is the most advanced tool for shopping on the web,” said Prizmiq CEO Darrick Morrison. “Prizmiq gives the user a far more immersive and intuitive way to engage with online merchandise compared to 360 (degree) spin photography or even product videos. We’ve built a better mousetrap and it perfectly suits the needs of the modern consumer.”

One of the best parts about this tech is it doesn’t require any plug-ins or downloads. The 3D shoe loads instantly, then you’re able to interact with it as you please. This breakthrough in online product presentation is all made possible by WebGL, a 3D renderer that is enabled by default on every modern browser and device. Morrison states one of the major reasons consumers haven’t seen retailers use 3D in the past is because the quality has not been good enough, load times weren’t fast enough and WebGL wasn’t enabled on all browsers and devices.

Before Prizmiq, this kind of 3D product imaging was typically done by big digital marketing agencies and cost anywhere from $10,000-100,000. The high cost made the technology relevant for only a select few luxury products like showcasing automotive interiors. Prizmiq costs a fraction of that, and offers certain add-ons like custom color authoring, a comprehensive analytics package and Points of Interest to tour different product features.

“When we started Prizmiq, our main goal was simply providing a high quality, in-store experience from the comfort of a consumer’s home,” Morrison said. “We weren’t going to settle with a pricey technology, so we pressed until we could offer affordable 3D technology for big and small brands alike. We can’t make the product better, but we can certainly enhance the buying experience.”

Prizmiq is offering its game changing service and platform for brands today, but have their eyes on the horizon. With Microsoft, HTC and Facebook’s virtual and augmented reality platforms coming out within the year, Prizmiq plans on integrating with these to take online shopping to the next level. Prizmiq has already created a demo for the Oculus rift which Prizmiq’s director of marketing, Will Brown, likens to “online shopping meets ‘Minority Report’.”

Prizmiq is here to transform the way we all shop online. To better understand Prizmiq’s technology, one needs to experience it. Clickhere to see the 3D tech in action or follow this link:

Press Kit:

See the article on PR Newswire here

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ARWatch: The app that lets you wear the Apple Watch

Screen Shot 2015-03-25 at 12.32.59 PM

The ARWatch app in action, showing the Apple Watch in augmented reality. Watch the video: Courtesy of AppleInsider.

Have you ever wanted to see how the Apple Watch looked on your wrist but not actually use it? Now you can with the free app ARWatch.

The app, developed by Underside, a Belgian IT firm, allows you to see what the Apple Watch would look like on your wrist by using augmented reality.

After downloading the app from the developer’s site, you have to print out a paper target and attach it to your wrist. Then, you can try on a 38mm or 42mm Watch models and change the colors of the bands.

While you can’t actually see how the watch works, it is nifty to see the size of it on your wrist. Not many of the videos or pictures of the Watch online show it to scale, so ARWatch is able to solve that problem.

To see the app in action, watch the video. Don’t be phased by the weird iMovie music accompanying it or that the AR seems like witchcraft.

Courtesy of YouTube user FullMag

YouTube’s going all around

These are screen shots of a balloon ride. You can see that moving the camera is easy to do, as I moved to different angles at each second. Courtesy of YouTube user FullMag

These are screen shots of a balloon ride. You can see that moving the camera is easy to do, as I moved to different angles at each second. Courtesy of YouTube user FullMag

Multi-angled videos are the newest craze sweeping the net and YouTube is jumping on.

YouTube has become more immersive by allowing 360 degree videos to stream on its site, much like Google Earth. The videos are a bit buggy and seem like stop motion, but are still fun to watch, especially when we’re able to see the entire environment.

Seeing a 360 degree view of the video is fairly intuitive- there is a control pad in the top left corner, again, much like Google Earth, that allows you to navigate throughout the video. You can also click on the video and rotate around. This is easier to do, and provides higher quality images, when you pause the video rather than moving around while the video is moving.

Courtesy of YouTube user FullMag

Courtesy of YouTube user FullMag

How are these videos actually filmed? These 360 degree cameras can cost around $300, but costs are expected to go down if YouTube’s 1 billion users become interested in this tech.

Right now, these videos are available to be seen on Android devices and HTML5 browsers, but iOS capability is on the way.

There are six 360 degree videos on YouTube right now, including one involving a flying couch reminiscent of the movie Rubber. It can be disconcerting to move around and get a full look of a scene, especially when jump cuts happen every five to six seconds, like when you’re checking out a green field and then are suddenly staring at the roof of an amphitheater.

Courtesy of YouTube user FullMag

Courtesy of YouTube user FullMag

All in all, this is the way technology is going and it is pretty cool to boot. If you get motion sickness easily, though, then stick to single-angle videos.


Acrux2 FI

We’re Live!

screen shot acrux2Our friends at Arc’teryx launched our 3D experience on to their website yesterday and the Acrux² FL GTX looks great! You can zoom in on the tread and see the precise stitching on the liner. This is definitely the shoe to wear when you’re out adventuring. Its liner conforms to your foot’s shape and the lightweight shoe is durable to rock, snow and ice. Be sure to see their other shoes, such as Acrux FL GTX and Bora² Mid GTX Hiking Boot.